Saturday, September 13, 2014
Introducing AdSense Direct
Google today launched AdSense Direct, a new tool for publishers who – as the name implies – want to sell ads directly and aren’t large enough to make dealing with the complexities of DoubleClick for Publishers worth their while
This puts it into direct competition with iSocket, BuySellAds and other services that make it easier for smaller publishers to sell ads directly. This also marks Google’s first foray into this area of the advertising business for small publishers. AdSense, after all, has always been about programmatically choosing ads to display on a given site based on the content on the site and Google’s knowledge of what a specific reader is likely interested in.
With AdSense Direct, which is currently only available in the U.S., publishers can make deals with individual advertisers – no matter whether the publisher is on AdWords or not. Publishers can simply give potential advertisers a link to their AdSense Direct page and all the publishers have to do is upload their creative and pay for the ad.
Managing your directly sold ads through AdSense Direct can help you:
- Maximize revenue: You’ll never miss an opportunity to earn revenue as your ad space will automatically revert back to showing AdSense ads as soon as a direct deal ends.
- Save time: There’s no need to create contracts for every direct deal, as both parties contract with Google. Invoicing and payments are also handled automatically; your earnings from these deals will be included in your monthly AdSense payments cycle.
- Control your brand: You and Google review all creatives submitted by advertisers before they run on your site.
Just getting started with direct ad deals? We suggest adding an ‘Advertise here’ form or link to your page that will enable interested advertisers to get in touch with you. Once you’ve secured an ad deal, you can set up the campaign in a few short steps.
If you’ve already expanded to running multiple direct ad deals and ad networks on your pages alongside AdSense, try our ad serving solution DoubleClick for Publishers (DFP).
Google takes a 15 percent cut from all AdSense Direct transactions. All invoicing and billing is handled through Google Wallet.
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